Fact-based media production, such as journalism and documentary-making, traditionally emphasise objectivity and rationality, often sidelining subjectivity, emotions and bodily experiences. While media studies have recently begun to focus more on emotions and bodily sensations in media production, content and consumption, there remains a need to understand the importance of emotions and embodiment in shaping what media professionals know. The traditional prioritisation of rationality over emotion has fostered a professional culture that suppresses feelings, making it difficult for media industries to address critical challenges such as the mental well-being of media professionals and the disconnect between media and their audiences.

Based on the fieldwork, Kotišová will develop theories around ‘affective epistemology’. She will also explore the practical integration of emotions into fact-based media production through a series of nature retreats for media professionals. These retreats will test how nature-based therapy can improve emotional literacy and mental well-being, helping to embed emotions and bodily experiences in media production.